Why is comedy playing such an important role across OTT platforms?
Is it a passing fad or a long term staple?
What kind of audience does it appeal to?
Is this peculiar to India?
Session brought to you by :
Anirban Roy Choudhury
Ajey Nagar (CarryMinati)
CarryMinati (Ajey Nagar) has a Followership of over 9.1 Million. Ajey recently also featured Tom Cruise from the movie Mission Impossible and was the only Indian creator to digitally partner with the Mission Impossible Property. Ajey Nagar is a famous Indian YouTuber with an enormous fan following leading the entertainment and gaming genre with 8-9 million average views on his video on entertainment channel and is one of the greatest Gaming streamers of INDIA.
Ajey’s another Youtube channel CarryisLive is a live game streaming channel which is India’s one of the top live streaming channel with over 3.3 Million subscribers averaging 50,000 live concurrent views in a 2 Hour video i.e at any given second of the video there are 50,000 concurrent people watching him play live for 2 hours with his great experience, he is making marvellous content to cater his audience and make them hooked to their gaming consoles and giggle all-time. Ajey is one of the few YouTubers in the industry with two channels on entertainment and one being specially on gaming genre.
Satya is Director, Content Partnerships, YouTube in India. In this role, he currently heads the Entertainment Partnerships team which works with Top Creators, large Entertainment Partners including movie studios, TV broadcasters, news partners etc. Satya is responsible for working with these partners and scaling their presence and business on YouTube. Satya joined Google in 2014 and initially led the partnerships team which looked after aspiring and growing YouTube creators. While he was leading the team he was instrumental in putting together scaled programs to identify, nurture and grow creators. Prior to Google, Satya has had various leadership positions at Star TV, Helion Ventures, Coca-Cola & General Mills, over the last 20 years
THE GAMING SPECTACLE
Understanding the phenomenon - and the opportunity for brands.
Who watches gamers in action - and why?
Is a 'gaming audience' more captive than an 'entertainment audience'?
Which product groups stand to benefit most?
Srishti Behl Arya
INTERVIEW WITH NETFLIX'S SRISHTI BEHL ARYA
In conversation with the lady behind Netflix's movies.
The Kids Conundrum
Making screen time meaningful for kids.
What are the potential safety hazards?
What will parents pay for?
In a sea of video, where do audio content and games stand?
Amit Kumar Yadav
Amit Kr. Yadav is Director-Advertiser Solutions at PubMatic and has over 16 years of experience in the media industry. At PubMatic he leads all buyer interactions including Advertising agencies, DSPs, Trading Desks and Advertisers for the India Business. Previously he has worked with Quikr where he contributed significantly in building their advertising business from scratch. He also held significant positions in organizations like The Times of India, Network18 & Malayala Manorama in the past.
Nielsen Media - South Asia
Dolly Jha heads Nielsen Media – South Asia. Nielsen Media South Asia is a leader in content and audience measurement with services spanning media & advertising measurement, media advanced analytics, smartphone solutions, marketing ROI and more.
Prior to this, she led the Consumer Insights and Innovation businesses for FMCG at Nielsen and was responsible for driving relationships with key clients in India. Given the diversity of her experience, Dolly has been part of several panels and has presented at multiple industry
Before joining Nielsen in 2010, Dolly spent over a decade with IMRB International. She also had a stint on the client side where she was the head of ITC Foods’ Consumer Insights business.
As Chief Operating Officer, Shemaroo Entertainment Limited, Kranti heads the revenue function of the company and leads the strategic business initiatives. She is also responsible for controlling diverse business operations and oversees the functioning of key verticals like digital media, domestic and international business. Kranti joined Shemaroo in 2006 after a successful stint in marketing at Pepsi Co. Under her leadership, Shemaroo has successfully set up the mobile business in India, became one of the early adopters of YouTube for monetization of its content, embraced and adopted the digital outlook and incubated the company’s expansion into the Direct to Home (DTH) segment. In her current role, Kranti has been instrumental in launching the new businesses for the company - launch of ShemarooMe (in India and the US), Shemaroo Devices vertical and expansion in various international territories.
A business postgraduate from NMIMS, Mumbai, Kranti has been recognized as a leader in the M&E space. Recently she was awarded BW (Business World) Disrupt 40 under 40 and was also named amongst the most influential women in the Indian Media, Marketing and Advertising space under the '50 Most Influential Women in Indian Media, Marketing & Advertising, 2019'.
The Next 100 Million
As OTT penetration increases, who will comprise the next wave of viewers?
Who are they?
Where do they live?
What will they watch?
Sunil Nair is the Chief Executive Officer of Firework India. Firework is a social video network that uses 30 second videos to tell imaginative stories across various genres.
In the past he has had a very successful stint as the Chief Operating Officer of AltBalaji for over 4 years, where he was responsible for building India’s first pure-play original video content platform and creating a successful subscription led business and bringing real world innovations to the OTT space in India.
Nair set up the first online video distribution platform – Nautanki TV (acquired by Hungama). In his previous stints he has held leadership positions with One Channel Media, Reliance Jio, Star India Pvt Ltd, amongst others. Nair continues to be active in the start-up circle as an advisor and mentor. With a Master’s Degree in Management Sciences from the University of Pune, Sunil is a certified systems analyst from National Computing Centre, UK.
Sunil is an avid storyteller and has several publishing credits that includes a series of Children’s books called Adventures of Taarakshi and Kaa and The Runaway Dosa.
Firework- Future of short video media
Anand Chakravarthy is Managing Director, India at Essence, a global data and measurement-driven agency which is part of GroupM. In his role, he leads the agency’s India operations across its offices in Delhi, Mumbai and Bengaluru.
With over 20 years of experience in media, marketing and advertising, Anand has a demonstrated history of high performance. Prior to Essence, he was Managing Partner at Maxus India. Previously, he served as Executive Vice President at Reliance Broadcast Network, where he also took on positions including CMO and Business Head for BIG CBS Network. He started his career at Research International India, before moving to Lowe India, where he quickly rose to become Assistant Vice President of Strategic Planning.
Anand has an insatiable appetite for consuming content, so as to open up a whole new world of insights. In addition, his experience in multiple industries has given him multiperspectivity which helps him explore situations from different angles to piece together comprehensive and accurate solutions.
Anand graduated from Pune University with a Master of Business Administration degree specialising in Marketing.
FCA India Automobiles
The modern media dark
Millions of viewers may be giving up watching TV. How will advertisers reach this growing pool?
What characterises this pool of migrants?
Which product categories need worry?
Does the buck stop at branded content?
Film Director, Producer and Screenwriter
Sameer Nair in conversation with Vikramaditya Motwane
A studio head and a director deconstruct the challenge of creating premium dramas.
N Dilip Venkatraman
An award winning reputed business leader turned entrepreneur and holder of multiple US patents - Founder of VideoTap, the World's First Personalized Streaming Video Platform, which enables Video Publishers get better ROI by delivering personalized and participative experiences. VideoTap is powered by proprietary patented technology which delivers non-linear online video experiences, both on recorded (VOD) and Live video streams, across devices.
VideoTap leverages same screen interactivity to enable online viewers to navigate, personalize, participate and get additional info, all within the same video.
VideoTap enables mass personalization, unprecedented engagement, better utilization and increased monetization of video content for customers.
This is a game changer for Video Publishers, Advertisers, and Consumers.
Former CEO of CNN-IBN (CNN-News18) and IBN7 (News18-India) and also former Group COO of ITVNetwork, (India News, NewsX, and Sunday Guardian), Dilip has 20 years of work experience, several of them in P&L roles, across various media, with in-depth understanding all facets of the business, including technology and content, and a robust track-record of innovation and execution.
Recipient of “News CEO of the Year 2011”, Dilip has been instrumental in setting up several industry bench mark setting initiatives, partnerships, and awards.
Dilip is an AMP from Harvard Business School & EGMP from IIM Bangalore and has been awarded 4 US Patents related to video technology.
Rohonesh Kar is the Presales Leader, Media, for India at Akamai Technologies. In this role, he is responsible for presales consulting, where his team works with customers to identify and architect technical solutions to complex problems in the OTT and Publishing world. He is also part of the leadership team that is responsible for accelerating growth and laying out the go-to-market strategy for the media division in India and SAARC. With over 11 years of experience across Presales consulting, Technical Account Management, Client Success, Professional Services and Service Line Management, he has worked extensively with customers across BFSI, Publishing, eCommerce, Media and OTT. Prior to this role, Rohonesh was managing Client Success for BFSI customers for Vymo Technologies, a mobile-first, AI-focused, intelligent sales assistant. Rohonesh holds a bachelor’s degree in Electronics and Communication Engineering from the Manipal Institute of Technology.
Taranjeet is a seasoned media professional with around 23 years of experience across strategy, revenue management, people relations, data analytics, forecasting and general management leadership skills. He holds a management degree from Amity Business School.
Besides leading the Twitter India team where he drove an integrated business strategy and spearheaded cross-functional collaboration to accelerate Twitter’s audience and revenue growth in this key market, he was also the Sales Director, South Asia for BBC Advertising and was responsible for the commercial operations for BBC News. Prior to BBC, he worked at Outlook Publishing and has a rich experience across Print, TV and Digital mediums with in-depth knowledge of the M&E Industry.
In his current role, Taranjeet is driving the advertising revenue for ZEE5. His role involves managing relationships with all the advertisers and agencies across the country. He is focusing on leveraging the ZEE5 strength in Content, Consumer, Data and Technology to better advertiser’s ROI and therefore establish strong partnerships with them. He is also working towards building the Ad Tech and Ad innovation roadmap for ZEE5. Additionally, Taranjeet is the Business Head for the News Vertical where he is responsible for the overall strategy, content planning/operations, marketing and monetization of the News vertical on ZEE5.
Zubin Jimmy Dubash
Playing the product game
OTT platforms are going all out to get great content. Are they trying equally hard on the product front?
We have the data, but are we mining the right insights?
What are the pain points? - Language, Voice, Interface?
Are platforms equipped to meet advertisers' targets?
Reliance Big Synergy
An alumnus of Harvard Business School, Rajiv Bakshi has two decades of multi-functional experience of working with global and Indian consumer product and services companies. He has deep understanding of Broadcast Media, OTT and Digital, Smartphone’s, Consumer Durables and Electronics industries. As the CEO of Reliance Big Synergy, one of India’s oldest and most respected content development and production companies, with a legacy of 5,000 plus hours of path-breaking and high-impact content, he leads a team of creative visionaries with the mission to transform the company into a content powerhouse. Earlier in his career, Rajiv turnaround Discovery Networks’ India & South Asia business. In the 13 years at Discovery, as Head of Products & Marketing, he is credited for building its 11-channel portfolio, 10-year leadership for Discovery Channel; pioneering lifestyle category with TLC; launching kids’ business – Discovery Kids and introducing HD experience to viewers in India. Prior to Reliance Entertainment, Rajiv was the CMO of a home-grown Indian disruptor in Smartphones and Consumer Durables where he envisioned the brand transformation and Go-To-Market strategy across product verticals - Mobile Phones, LED TVs, ACs, Washing Machines and Accessories.
Ridhima Lulla is the young and talented Chief Content Officer at the Eros Group, with a core
focus on the creative expression for Eros Now, the digital arm of Eros International Plc, the
NYSE-listed global company in the Indian film and entertainment sector.
After completing post-graduation in Film Production from University of California, LA she
went on to peruse Bachelors in Business Management, Liberal Arts and Sciences from
Regent’s University London. She also did several Diplomas in Digital Film-Making from New
York Film Academy.
She had worked for several renowned Indian and international companies like STX
Entertainment, Credit Suisse and film projects including Ra.One and Dr Cabbie representing
Her passion and creative bend along with a bright vision comes as no surprise because
of inherited entrepreneurial skills from her visionary father, Kishore Lulla, Chairman of Eros
International. Ridhima has been strengthening the original content strategy for Eros Now,
the leading cutting edge rapidly growing OTT (Over-the-top) platform of Eros Digital.
The originals will soon be rolling out this year with content spanning across genres such as
drama, comedy and edgy thrillers. She plays a key role in the leadership team driving the
company's content strategy and is actively involved in Eros’s movie business with projects at
Committed to building original content for the company, Ridhima Lulla is working closely
with the core team in further strengthening Eros Now’s leadership position as a digital
Soumya has been one of key members of the SVF Team to launch hoichoi which has become one of the Top 10 Entertainment OTT Platforms in India today. He started out as a Digital Lead and was soon leading Operations for hoichoi. He now Heads the Business & Strategy in India, Bangladesh and other International territories in Strategic Partnerships, User Acquisition & Retention, Marketing and other Revenue verticals. Prior to working at hoichoi, Soumya was one of the core team members to launch e-Commerce in India for Global French Retail Giant, Decathlon.
Last year he attended the PRSI Summit, the Screenxx Summit by Adgully & the Summit organised by the World Marketing Congress in Mumbai.
Small Screen, Big Screen
How do creators reconcile the content to the context it is watched in?
What do creators imagine when they create content?
Can the mobile experience be premium?
In a mobile first country, can OTT content move to the large screen - and does that necessarily mean group viewing?
Shitty Ideas Trending
Shitty Ideas Trending
Nikhil Sharma (Mumbiker Nikhil)
Madison Media Sigma
Vanita is among the top 50 most influential women in Media. She started her media agency career with Madison 22 years ago. Today, she heads the largest revenue contributor unit at Madison Mumbai that encompasses a diverse portfolio of more than 30 marquee brands in the Mumbai office ranging from Pidilite, Ceat, McDonalds, Indian Oil, Glenmark, Lodha among others, She has strong client relationships that reflect in a 7+ years high average client relation span for her accounts.
The rise of OTT - and its impact on UGC
Decoding the new wave of user generated content.
What's the equity of UGC in the OTT era?
Is there a class system emerging? (UGC massy-OTT classy)
Is UGC a stepping stone for creators vying for OTT fame?
Topic: Retention & Revenue using the Firework Publisher Network
Timing: 1745:1810 hrs
Chafa Hall, The Westin, Mumbai | January 29, 2020
Chief Executive Officer,
Sunil Nair is the Chief Executive Officer of Firework India. Firework is a social video network that uses 30 second videos to tell imaginative stories across various genres. In the past he has had a very successful stint as the Chief Operating Officer of AltBalaji for over 4 years, where he was responsible for building India’s first pure-play original video content platform and creating a successful subscription led business and bringing real world innovations to the OTT space in India. Nair set up the first online video distribution platform – Nautanki TV (acquired by Hungama). In his previous stints he has held leadership positions with One Channel Media, Reliance Jio, Star India Pvt Ltd, amongst others. Nair continues to be active in the start-up circle as an advisor and mentor. With a Master’s Degree in Management Sciences from the University of Pune, Sunil is a certified systems analyst from National Computing Centre, UK. Sunil is an avid storyteller and has several publishing credits that includes a series of Children’s books called Adventures of Taarakshi and Kaa and The Runaway Dosa.