The rise of digital video is the most momentous media development of 2016.
Media companies are excited by the possibilities. Telecom companies have invested vast sums to enable it. And young consumers can’t wait to get their hands on affordable digital video.
Meanwhile, an army of unknown but talented creators is spinning out new video content, challenging the wisdom of established media companies.
vdonxt asia will try to capture the excitement of digital video in a continent that will soon become the largest consumer of this format.
vdonxt asia is a convention that gets together everybody with a stake in growing the digital video business.
While vdonxt asia will focus on India in its first edition, it will bring in speakers and case studies from other countries so delegates can listen to the best that is happening elsewhere.
Apart from deep strategic sessions, there will be fun encounters with creators and stars who will explain why they have following in the million. All in all, it will be a convention like none other in India till now.
vdonxt asia is a convention that gets together everybody with a stake in growing the digital video business. And, in the process, seeks answers to the most intriguing questions about the future of the medium. Some areas that will be covered in the agenda:
09:00 am - 10:00 am
10:15 am - 10:45 am
What does the future hold for the business of digital video? A presentation by EY.
10:45 am -11:10 am
The India head of YouTube gives perspective on how digital video consumption trends have changed. And where this might lead.
11:10 am - 11:45 am
Mobile allows young Indians to watch news on the go. Will this influence the news broadcast business in any way?
12:15 pm - 12:50 pm
A panel of young YouTube artistes talks about what has got them so far - and the challenges they face in growing their followers.
12:50 pm - 01:20 pm
While genres like comedy and sports draw much of the limelight, children's programming is a less understood but immensely powerful driver of digital video views.
01:20 pm - 01:40 pm
How technology can help - and where it is going.
02:35 pm - 03:00 pm
Why a mid-sized company placed big money on a single Bollywood-style video. And then ran it only online for one month.
03:00 pm - 03:35 pm
Brand integration is exciting but can digital videos deliver the scale that mass brands seek?
04:05 pm - 04:40 pm
Digital video' ads today consist mostly of TV commercials that are run at length online. When will online-only videos become mainstream?
4:40 pm - 05:15 pm
India's fledgling digital video content business is almost entirely advertising-dependent. What place does a subscription-based model have?
09:00 am - 10:00 am
10:00 am - 10:25 am
A senior facebook executive talks about how social media and digital video are impacting each other.
10:25 am - 11:00 am
Where will the next 100 million consumers of digital video come from? What will they watch? And is there enough regional content to draw them online?
11:00 am - 11:35 am
There are strong advocates of both approaches to content. So, why does curation work and when is creation of original content the right option?
12:05 pm - 12:40 pm
A growing generation of fans is watching sports online. What this means for broadcasters and franchise owners.
12:40 pm - 01:05 pm
A former broadcaster-turned VC looks at TV vs online video. And discusses how he is betting on the future.
02:05 pm - 02:40 pm
Everybody wants to create content that is shareworthy. Online video artistes debate what it takes to get a social media hit.
02:40 pm - 03:00 pm
What really moves the people of India when it comes to branded video? Based on over a million responses, Unruly Pulse shares unique insights.
03:30 pm - 04:05 pm
Digital video is exploding but there is no widely accepted audience metric. How to gauge performance?
04:05 pm - 04:40 pm
The brand has one objective but a story teller has another. A conversation about how to reconcile two differing objectives.