Why the vdonxt awards
The entire vdonxt convention – conference, exhibition, awards, master classes - has been created to bring together the people with a stake in growing the digital video business.

Within that perspective, the vdonxt awards are a first attempt to award the best work – as well as identify and celebrate the men and women who are playing a big role in pushing the growth of this nascent form.

Because digital video is so young, there are only two categories in which work can be entered in the first vdonxt awards.

However, there are three ‘Person of the Year’ categories. That’s because, at this juncture, digital video needs extraordinary champions who can aid in the creation of fantastic content that resonates with consumers – and marketers. Anyone can nominate names for the following ‘Person of the Year’ categories:

vdonxt Person of the Year – New Media

vdonxt Person of the Year – Content Creator

So come on, help us find the names that deserve celebration!

CATEGORIES

BRAND VIDEO

Creative use of digital video as part of a brand campaign. (This category is open only to films that were created for digital or were digital-first; mere re-runs of TV ad films will not qualify.)

BRAND INTEGRATION – WEB SERIES

This seeks to recognise great cases of brand integration in the relatively new format of web series. The winner will be one where a brand has been woven seamlessly – and yet memorably – into a multi-part video story.

vdonxt person of the year

Digital video is an emerging form of creative expression. As an advocate of digital video, vdonxt seeks to celebrate outstanding efforts by individuals and companies to further the cause of the medium through dramatic or creative effort.

vdonxt Person of the Year - New Media 2017

An aspirant for vdonxt Person of the Year – New Media would be someone who has made a significant contribution to the growth of the digital video business. The nominee should have placed big bets on the medium, have been a pioneer and approached the task in an innovative way. This category is open to business leaders in the VOD/OTT space, web publishers and managers of creative talent.

vdonxt Person of the Year – Content Creator 2017

A nominee for vdonxt Creative Person of the Year would be a content creator who has created such interesting work on video that it has encouraged people to spend more time online. The work must be original, standout and should have succeeded in gaining a substantial fan following.

JURY

alternative text
Ajay Kakar Chief Marketing Officer
Aditya Birla Group - Financial Services
alternative text
Chandrasekar Radhakrishnan Sr VP & Head of Communications and eCommerce
Nestlé South Asia Region
alternative text
Rahul Kansal Head Strategy and Marketing
Future Consumer Ltd.
alternative text
Satya Raghavan Head of Entertainment
YouTube
alternative text
Siddharth Banerjee Sr. VP Marketing
Vodafone

JUDGING CRITERIA

For categories Brand Video & Brand Integration - Web Series, the jury will be advised to keep in mind the following parameters before judging the final impact:

  • Uniqueness of idea – is it memorable?
  • Quality of craft – the aesthetic in film-making
  • Execution – implementation of the idea
  • Engagement – will viewers watch the whole film and, perhaps, watch it again?
  • For web series, the jury will additionally consider: Brand integration – does the brand become one with the story?

Shortlisting process

An internal afaqs! editorial committee will scrutinise the applications and create a shortlist of candidates for each of the categories to be submitted. The committee may seek the assistance of experts as it attempts to create a manageable shortlist.

Eligibility/Nominations - Person Of The Year

  • You may nominate anyone who, you believe, has dramatically furthered the cause of digital video in India.
  • In all three ‘Person of the Year’ categories, a nominee will be someone whose work revolves primarily around digital video.
  • Self-nomination is not permitted. Nominations may be filed by a colleague, a friend, family – or even a stranger.
  • The number of times nominations are received for a person will not influence the outcome of the jury.
  • Work in the immediate year gone is the main basis for selection but the jury will also take into account work done in the preceding two years.
  • A person who has won ‘Person of the Year’ cannot be considered for that category in subsequent years.
  • In vdonxt Creative Person of the Year, other than individuals a group of people who perform together may be nominated.

Partners

Presented by

Adobe

Powered by

Powered by

Technology Partner

Technology Partner

Digital Partner

Digital Partner

Knowledge Partner

Knowledge Partner

Video Partner

Video Partner

Collaboration Partner

Collaboration Partner

Entertainment Partner

Web Talkies

New Age Digital Partner

New Age Digital Partner

Content Partner

Content Partner

Streaming Partner

Streaming Partner

Blogging Partner

Blogadda

TV Partner

NDTV Prime

International Media Partner

International Media Partner

Community Partners

Community Partners Community Partners