#vdonxtawards
January 17, 2019 | Novotel Juhu Beach, Mumbai
India’s favourite awards for outstanding work in digital video are back for the third year!

To reflect the explosion in the variety of content, the number of awards categories has been expanded – from eight last year to 14 this time round.

The new categories are: Drama, Documentary, Do-It-Yourself, Lifestyle, Virtual/Augmented Reality and Most Innovative Use of Social Media.

Amidst all these changes, the basic idea remains the same: identify, celebrate and promote the best work in online video in the year gone by.

Categories

Brand Related
Brand video

Creative use of digital video as part of a brand campaign. This category is open only to films that were created for digital or were digital-first; mere re-runs of TV ad films will not qualify. Only one video per entry.

Brand Integration

This seeks to recognise great cases of brand integration in a web series or a stand-alone video. The winner will be one where a brand has been woven seamlessly – and yet memorably – into a video or a multi-part video story. It must be an online-first video.

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Most innovative use of social media

Most innovative use of social media to distribute online video content. Entry must be accompanied by an explanatory note, preferably with facts and figures.


Pure Content

(may or may not be brand related)

Comedy

The video could be about any form of comedy, be it stand-up, chat or any other. It should have first appeared online. One video per entry. The entry may or may not be brand related.

Animation

Any form of animation video that has been released first online. Only one video per entry may be submitted. It may or may not be brand related.

Gadgets & Auto

The video could either be a review or it could be a feature relating to gadgets or automobiles. It must be an online-first video. Only one video per entry may be submitted. It may or may not be brand related.

Music video

The video could be about any form of music as long as it premiered online. Only one video per entry. The entry may or may not be brand related

News & Features

The use of online-first video to report on a news event or a news feature in an absorbing way. Only one video per entry. It may or may not be brand related.

Social Awareness

A video that tries to raise awareness about social issues. The participant could be a corporate, an NGO or any other entity. It must be an online-first video. Only one video per entry may be submitted. It may or may not be brand related.

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Do-It-Yourself

An online video that helps its viewers master a specific skill without professional help. Only one video per entry may be submitted. It may or may not be brand related.

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Drama

Online-first video, standalone or in a series, in the drama genre. Only one video per entry. In case of a series, a capsule up to 5 minutes long may be submitted. It may or may not be brand related.

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Virtual/Augmented Reality

An online video that offers a glimpse of the possibilities when it comes to the use of AR/VR/360°. Only one video per entry may be submitted. It may or may not be brand related.

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Documentary

A factual video report that looks at a subject in a fresh way. It must be an online-first video. Only one video per entry may be submitted. It may or may not be brand related.

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Lifestyle

An online video that captures ‘lifestyle’ subjects – be it fashion, travel, health or any other. Only one video per entry may be submitted. It may or may not be brand related.

jury

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Abhishek Rege

Endemol Shine India

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Avinash Pant

Red Bull India

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Bimal Unnikrishnan

Vuclip

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Cyrus Oshidar

101India

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Devendra Deshpande

Mindshare

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Gaurav Kackar

Jabong

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Himanshu Bakshi

Danone

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Joshua Upputuru

Joshua Tree Films India

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Madhu S Dutta

Raymond

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Neha Ahuja

Vodafone

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Puneet Kapoor

McCann

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Roopali Singh

Contiloe Pictures

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Russell Barrett

Bartle Bogle Hegarty India

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Sambit Mohanty

JWT India

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Sameer Pitalwalla

Culture Machine

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Samir Bangara

Qyuki Digital Media

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Sandipan Bhattacharyya

GREY group India

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Sanjay Gupta

Uber

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Suresh Eriyat

Studio Eeksaurus Productions

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Varun Duggirala

The Glitch

Judging Criteria

The jury will be advised to keep in mind the following parameters before judging the final impact:
  • li imageUniqueness of the idea: is it memorable?
  • li imageQuality of craft: the aesthetic in filmmaking.
  • li imageExecution: implementation of the idea.
  • li imageEngagement: will viewers watch the whole film? And maybe even watch it again?
  • li imageFor Brand Integration the jury will additionally consider if the brand becomes one with the story.

Partners

Presenting Partner
Adobe
Silver Partner
Youtube altbalaji Vidooly Tvf
Bronze Partner
comScore TimesInternet
Community Partner
contentasia