#vdonxtasia
0900-0945

Registration

0945-1000

Opening address

1000-1030
Presentation

Show me the money

Is there a value creation story in internet video – who are the architects and at what cost?

1030-1055
Presentation

The YouTube millions

What the channels with more than one million subscribers tell us about current Indian tastes.

1055-1130
Panel

Monetisation: the story so far

What have we learnt on the revenue generation aspect over the past year? Are we clearer on how to make money?

1130-1200
Break

Tea Break

1200-1235
Panel

Is OTT beginning to resemble the TV business?

In just two years the nature of the online video business in India has changed. As it morphs, goes for originals, and gains in size, is it beginning to resemble its bigger brother?

1235-1305
Q&A

The future of video: the marketer's view

In which we interview one of India's top names in the media agency business to find out the marketers' view on where this astounding digital video is heading.

1305-1420
Break

Lunch

1420-1455
Panel

What kind of content is working in Indian languages?

The new wave of Indians consuming online video prefer stories in local languages. How different are consumer tastes between one part of India and another?

1455-1520
Q&A

The startup story: Pocket Aces

Speaking with the three founders, all at once, of one of the country's hottest young video publishing and content creating companies.

1520-1550
Break

Tea Break

1550-1625
Panel

Online, Offline - or both?

Marketers tend to think of TVC vs digital video. But as online becomes mainstream, is it time to look at the use of a video in its entirety rather than in online and offline terms?

1625-1650
Panel

TVF Tripling

Talking to the men behind - and in front of - the camera who created the hugely successful web series, Tripling. TVF is about to launch its second season.

0930-1015

Registration

1030-1055
Q&A

The MX gambit

Why Times Internet invested about Rs 1,000 crore to take control of MX Player and make an unconventional entry into the online video business

1055-1130
Panel

The great AVOD vs SVOD debate

Will India be an advertising driven video-on-demand market or will subscriptions be the key? Does it even have to be either one or the other? Can a platform try both?

1130-1200
Break

Tea Break

1200-1225
Q&A

Hunting for creators

A conversation with a man on a mission to find and commission great stories out of Asia


Session brought to you by:

1225-1300
Panel

Old neighbours, new alliances

As Indian companies look for new avenues to grow so too are international brands exploring their next steps in India. How can they work towards bigger and better cross-border alliances?


Session brought to you by:

1300-1400
Break

Lunch

1400-1435
Panel

It's in the script

How does writing online shows work differently from any other format? What the challenges? What do writers need to learn and unlearn? An exploration of what goes into the process of writing for OTT.


Session brought to you by:

1435-1510
Panel

Viewability, fraud, safety

How much progress has been made in addressing these three key marketer concerns when it comes to digital video? What else needs to be done?

1510-1540
Break

Tea Break

1540-1615
Panel

Content creation and discovery: the odd challenge of abundance

There is so much great video content online that viewers are struggling to find what they actually want. How can they best be guided?

1615-1640
Presentation

Getting Business done with Instagram and Stories


Partners

Presenting Partner
Adobe
Silver Partner
Youtube altbalaji Vidooly Tvf
Bronze Partner
Discovery comScore TimesInternet 24 Frames Digital
Community Partner
contentasia